$10.8M. Looks like the line extensions are a success ($2M per each?)
Looks like CELH is growing at a faster rate than La Croix these days. Obviously, it's easier to grow a small number more quickly but stocks are about paying for future performance, and it's gonna be hard to match Celsius's YoY growth rate in 2017 (~$36M vs $23M <--no credit to China either).
Decent amount of evidence here for one to impute that the company is on a $40M run-rate (not really a seasonal beverage), and again, that's before China.
All the expenses for China are already built-in (~$1.7M loss this Q) but none of the revenues have been... yet. They will come.
Will be surprised if tomorrow we don't close above ~$6.20.