Adidas took over with the Kanye West deal. All UA has to do is get back to being cool with the kids again. Shouldn’t be hard. They have Curry, Harper, and the Rock. Everything the Rock has put out sells out. They will make a come back. It’s time to buy.
I remember when Adidas was cool when I was in grade school.....a looooong time ago. Then it faded away for years. I guess fashion really does repeat itself....
All my step-daughter wears is UAA! That should have been enough spent to prop the stock, lol.