Replies to post #17931 on Castle Brands Board (ROX)

[FUNMAN]

RtRock, thanks for the info. Your experience sounds like it is in line with the sales we saw in the first Q.

GGB is still new in Walmart so it's new to their shoppers. I know Soldier and I were looking for it back in March when they were first bringing it in. Some of the staff had no idea where it was, or what it was.

Crazy.

Next time I'm in the store, if I see a "stocker" I'll ask them about what you did to see if they know what I am talking about.

I'm not assuming a GGB breakout in the Q, but I would like to see a moderate (1 to 2) case increase in the high velocity stores. People are creatures of habit. Once they decide they like and want to buy a particular food item, beer, liquor, soda, etc, they tend to buy the same brand over and over.

If those loyal customers continue to buy GGB in their local stores, then in the next quarter, all ROX needs is another couple of people to add a few more 6-pack purchases.

Every additional 6-pack sold, in every store, once a week, in the 10,000 high velocity stores generates a big impact on ROX's top line.

[nonewname1]

I wanted to reply to this to say I've realized they were out of stock of regular GGB so the guy was probably running the tag for the diet GGB, which I would guess has lower sales, so potentially this number is higher, who knows.