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nonewname1

10/25/17 12:49 PM

#17861 RE: nonewname1 #17860

I see the ginger beer already started at Walmart in March and sales increased 51% last quarter from the previous year, that following a 23% increase yoy for the previous 10k. Interested to see how those sales are going.

FUNMAN

10/25/17 1:23 PM

#17862 RE: nonewname1 #17860

Welcome back RtRock, Thanks for following the board and posts.

To answer your questions (copied below), I'll give you a quick summary of previously posted thoughts by me.

Revenues will come in between $22 - $23.5 million. That takes into account the Walmart effect, and the continuing uptick in our high margin whiskeys and bourbon extensions.

Walmart's initial stocking of Gosling's Ginger Beer hit the books during the 4th fiscal Q ending March 31, 2017. Walmart stores were initially stocked during March of 2017.

Every additional 6-pack sold in Walmart per week, per store, adds approximately $204,750 to the top line. It's possible we get an unexpected revenue number that blows our socks off.

ROX indicated no changes to marketing in the September investor presentation. I take that with a grain of salt.

ROX has yet to even acknowledge the produced and edited 15, 20 and 30 second Jefferson's videos that are ready to air on broadcast TV whenever they decide to so. (see the above item 4 on the intro to this board. You can watch all of them. Hit "show intro" if you have it hidden).

Currently, Jefferson's has over 30,200 Twitter followers and 34,168 FaceBook followers who are the only ones who had a chance to view the Jefferson's videos.

Jefferson's also promotes bourbon dinners 2 - 4 times a month, all across the country, attended by Trey Zoeller and or distributor representatives.

Goslings is continuing their sponsorship of the Boston Red Sox, PGA, LPGA, sailing races, boat shows, alpine ski events and themed parties in cities all across America.

I agree with you that when ROX's PPS was last driven under $1 it was artificially driven down. I believe the same is happening again. I also believe the same people do this now, intend to sell on the post Q news when the PPS surges.

If I was certain of my projections and the surge, I would sell everything I own to buy more ROX.

My crystal ball isn't that clear.

Please don't invest what you cannot afford to lose.

Good luck with your decision.



Care to comment on what you are expecting for the next q? Do you think they continued with their plan on marketing or scaled back? When will the Walmart deal start hitting the books?

I wanted to buy in the last time the price seemed like it was being driven down artificially below 1.00 last time but never pulled the trigger.

Appreciate all your posts here.