IpIX has three drugs in trials and you wonder if yesterday's excellent pr was a ruse to cover for poor prurisol results. It's like if you were to take off your white coat you are no longer a doctor. Probably closer to the truth than your ruse theory.
" the focus was on P...now it's all about B", therefore P must be a failure.
This argument is based on a classic informal fallacy, which occurs when the contents of an argument's stated premise fails to adequately support its proposed conclusion.