First you have to check out what names are part of the Board of Advisors. These guys don't sell products on Amazon. They have key relationships or own distributorships. Their method of operation is to build a brand within a niche market and sell it off to a major beverage company. That is exactly the plan here and it does not happen in a week or a month. And they care little about the share price. They will build the revenue and the market cap and share price will follow. Then they will sell.
See a bit of interest blip on the bid side bid .0064 for 788,000 shares. Interesting!
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