The future of combustibles is VLN in the US. That's not what I'm saying. VLN has two purposes: 1) as a cessation aid. 2) most importantly, to move people down the risk spectrum- off combustible and to less harmful alternatives.
When I say VLNs are not the future, I should say not the future of nicotine delivery...which is completely obvious :) The future there lies in hybrid products. VLNs will just be used to move people off combustible and to the new products. That move will be extremely profitable to XXII. But like JFM says, we still don't know when that will happen.
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