You can sit out if you like, you can also case pps too, if news hits, and product is a good one, you ask many good questions about product, and really think, if you play their cards, can answer most of them, one, most mj products are not a one time buy, you can smoke it, eat it, drink it, and then its gone, I think, since collage kids made the product, they must have just stumbled on to it, and liked it, and then even sold it, and then, after better results then even they expected,,decided to go public and market it, which they would have had to convince some people in high places, so really like I have said, so far, cards are in our favor, waiting for the last card to hit the table,,could be an expensive one, my advise, if you are interested, at least buy a small position, a hedge your bet, you can always average down, or even sell if product sucks, but at least your in, just encase product is epic,:-)