Likely, the reason for not going full force into marketing yet is because they are waiting for the boxers, boot cut, and diabetic sock to finish production. That way their marketing goes further since they have more products for people to see. It doesn't make sense to go full force I to marketing when only 1 of the products can be purchased so far.
We just had a major PR, what do you mean, "nothing". Geez. Alex has addressed the sales force. You need to read everything that has been written. Looking back over your posts, my guess is you sold mid-day yesterday.