That's an excellent overview of Shopify's business model.
"The company’s “partner” program, meanwhile, promises subscribers they will earn 20 percent of the subscription fee for anyone they bring in under the Shopify umbrella. If the partner recruits new users with an affiliate link (Shopify recommends handing out your affiliate link to coworkers and friends) they’ll receive a “bounty fee” — the first two months of the new users’ subscription fee will be paid to the partner directly.
It has a bevy of recommendations as to how attract possible recruits."
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