Every play is different and unpredictable.. I've seen all types of situations and you just have to take the risk for the reward. Almost every stock is promoted, some better than others. This one looks like textbook play pulling out the stops and going up with volume and accompanying news. The news flow is creating a lot of interest so if u think they are just going to suddenly stop then they is probably a bad bet.. again, every stock has a different story different players different lifespan etc.. just don't bet what u can't afford to lose and you'll be good! And remember it's just money