A big solid research company---> Cowen Inc. is a diversified financial services firm that provides alternative investment management, investment banking, research, and sales and trading services https://en.wikipedia.org/wiki/Cowen_Group
So because NSAV is mentioned in some publications it means all the readers become followers? (I think that should have been "POTENTIAL new Twitter followers.")
Sorry, but, according to Twitter, itself, NSAV now has 793 Followers.