I just checked out their website in your link, Rocky. I know the Queen's English is probably not their first or maybe even second language and they are programmers not English majors but talk of 'perfumed' robots, amongst other things, has left me slightly baffled. It is not the greatest look for the face that they want to present to the world.
Very cool, thanks for posting. Interesting that they're outsourcing the coin. Edited to add that the Kelecorix founder looks like Malcolm in the Middle.