Good questions. The company is still a development stage company. As such I'm not sure assigning formulas from mature companies or peers is really that practical.
By the time ORHB's business model is generating revenue, the real question will be market share and scale, profitability will be a foregone conclusion.
The prior question is viability and market acceptance... if ORHUB creates or fits into a niche market the company will succeed and all investors will do very well.
As to your last question... The PR company mentioned a couple/few months ago a couple companies in the field... though none were doing or offering what ORHB is.