Tony has had Zenium in one degree or another for quite some time. Samples, small quantities, enough to supply the doctors and people who are actually already moderately long-term users, e.g. the people who provided the Testimonials on the website.
The news released on Oct 3rd was for well... $1.4m worth, rather than the probably few thousands of dollars-worth he had on hand previously.
Just a guess... but I'd consider it a fairly educated (common sense) guess.
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