It's the concept that if this pans, KL and Novo will become 2 new major players in the game. It's already been insinuated by other companies that they do not want the rise of another large player.
People will attempt to deflate the PPS here from now until the project is done in order to make a an acquisition easier.
Not saying that is what you are attempting to do here, albeit you created your account with the past 24-hours. But this is a common tactic.
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