Because there is no guarantee that prices will move higher. They have a profit target and that is their goal. Their preference is to find a level of strength and sell into that. Therefore they get off volume without further crushing the price. Remember- the goal of a note holder is to get their money back out and an acceptable profit that satisfies the risk/reward parameters of their investors. They are not speculators. If they make their investors lets say 30% profits, then those investors and many more will invest with them next time they want to write a note to a company like EVIO.
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