Could just be a marketing ploy. May be giving away the water for free to the store to try to generate interest. May not result in any revenue for USMJ, PURA, or ALKM.
We all know USMJ's financials don't/won't disclose where ANY of their sales/revenue come from. Most real companies discuss what they are selling and approximately what percentage of revenue comes from each operation.
Maybe they don't want the SEC to know about leasing of property for marijuana grows, since being federally illegal can cause problems with companies with securities, because of federal law against publicly-traded companies being involved with or peddling schedule 1 or trafficking in marijuana or hemp, like USMJ is doing.
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