i know you have to have a membership to start boards and see pages without advertisement. i'm cheap and have the free membership. the point is, as i'm typing this, there is a bluefly banner on the top of the page. they're on msn and myspace now too. i've also recently seen ads in magazines for the first time. 3 months ago, i never heard of the company, now they're everywhere. it could be a good sign.