It doesn't look like the family link from onstar. Family link looks like more of a gps location alert system. In the video this actually controls parts of the car and does more than just location. Who knows for sure which app it is. All I know is it looks and sounds like Berman has the better mousetrap in this space and lots of people want a piece of it. We will see soon enough. If ford or enterprise roll some out in their vehicles this company will explode Once again you don't set up meetings to say your not interested when you've been testing for a year. IMO.