Old Mexico, great idea. But they just don't have the money to take out a 30 second super bowl ad anytime soon I'm afraid, not even a 15 second ad. Now if they really have ties to actor Luis Guzman, if they could get him to start to wear Viva Live apparel during his interviews in front of cameras, millions of eyws would be on him. People would start to ask who is VIVA, and what do they do,etc,...Luiz Guzman is staring in a new movie about the planes that crashed into the twin towers in New York. The actors and actresses all go tours just before movie premiers to promote upcoming movies. Senior Guzman said on Entertainment Tonight that the movie has real meaning to him being that he lost someone close to him in the twin towers on 9/11. Things like that could go just as far as the TV screens scrolling VIVA info at a concert. Love your super bowl idea though. If we see that, we know we've mad it.