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FUNMAN

09/20/17 1:37 PM

#17233 RE: $oldier Hard #17232

That's why we're all interested to learn what comes out of the Barrington Research Investor Conference in just 7 days away.

It may end up being a bunch of ho hum news we already know about. Wouldn't that be a bummer for everyone buying in heavy now?

I'm excited about it and looking for specific news updates which they actually do in the most understated ways.

It's always been a plug and play presentation. I understand that it's just a format to present updated info.

I'm fine with it not changing. It makes it easier to compare. I don't expect anything flashy. It's going to "look" exactly the same.


Here's what I will be focusing on in the investor presentation:


Regarding Jefferson's broadcast advertising:

In my opinion ROX spent a great deal of wasted money if they are only producing the video footage for airing as it has been; sporadically appearing on Facebook and Twitter.

If they were to announce a digital ad campaign, I'm okay with a limited but highly targeted method.

Using algorithms to find people surfing certain sites or search engines, and/or choosing specific web sites to advertise on is okay with me. It's not as sexy as broadcast, but it's exponentially more economical.

Digital advertising would still be a step in the right direction to attract more customers and garner a ROI. Broadcast is preferred. I want to see what they plan to do with all of the footage already shot and paid for.

So I want to compare what's new with what they already released.

I am anxious to see this Jefferson's page:

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg13.jpg

After the America's Cup, where does Goslings focus it's marketing money?

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg19.jpg

Regarding Supermarkets and or Walmart or other big box stores:

Any update or announcement will be welcome news.

Regarding case sales:

The presentation does include specific info we care about. For instance:

Case sales:

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg05.jpg

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg20.jpg

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg23.jpg


Staff size (relates to overhead):

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg07.jpg


Our standing in the race for market share:

Jefferson's

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg12.jpg

Goslings

https://www.sec.gov/Archives/edgar/data/1311538/000119312517079461/g337241ex991pg18.jpg



These are the keys to me, and anything else they throw in that's new.

FUNMAN

09/20/17 1:42 PM

#17234 RE: $oldier Hard #17232

jeffersonsbourbonAll we know is that he lives on the west coast and is truly a Jb fan. A big shout out @jrstark25 for finding his way from racing to bourbon. Cheers. #Repost @jrstark25

https://www.instagram.com/p/BZPPQ4gB6iF/


This guy must be a shareholder or just our best retail customer