I wonder if ASTI get's any licensing dollars. This is a carbon copy of Enerplex.
One would also have to assume contracts have already been inked...or at the very least orders been purchased. How can you announce a launch on Amazon...or entry in to brick and mortar stores without inventory?
Maybe re-branded left over Enerplex inventory?
We don't have any of the details between the Energizer PR and stocking of shelves. I find it hard to believe that there hasn't been any company action between these two points in time.