Hi NJM, Re: long term holding in FIZZ...........
After a year long selling spree that went through September of last year the price/share finally dropped enough to trigger my first buy-back of shares. I added 12% to the FIZZ position today at $90+.
P/E is still lofty as is the Price/Book, but at least they're better than they were. Value Line gives FIZZ a B++ financial strength rank, their 3-5 year price target is $110 to $160. The target range is better than it had been relative to current price/share.
I'll add more shares if the price falls to the low $80s/share.