Replies to post #3415 on NewAge Inc (fka NBEVQ) (NBEVQ)

[StockItOut]

Remember reading that too thinking it strange. And then the math on 10,000 stores in the U.S. alone is $10M for the year, "worst case."
Add in 7-Elevens in other countries.

https://seekingalpha.com/article/4099970-new-age-beverages-nbev-brent-willis-q2-2017-results-earnings-call-transcript?part=single
"We are happy to announce the new news, that a major national convenience chain with almost 10,000 stores in the US alone, has just agreed to take on Marley Mate, and shipping to the customer begins August 28th. As many of you know, New Age has always never really has any national distribution, and had most of its strength regionally in the West. Now, with the national presence of Coco-Libre, and Marley – that is changing quickly, and they pull the other brands from a retailer penetration standpoint. Worst case, we expect an average of $1,000 per store per year for Marley Mate, so the new product will have a material impact as it rolls out nationally between now and the remainder of 2017. And that is just the first customer, but this is what we mean when we say revenue synergy, and how we derive value from our acquisitions with new products within their platforms."

[NewJerichoMan]

That's $2.73 per day in sales, or one unit per day.

If the cans sell for $2.50 apiece (I'm guessing on retail price) then $nBEV will be lucky to get a third of that. That's OEM typical %. That's ~3 cans a day. Minimum required is usually 2 units per day.

For reference, Body Armor was moving 8 units per day when it first hit 7-11. Body Armor is backed by Danny Collins, Mike Repole, and Kobe Bryant. The CPG market is a jungle. They are a wee bit better capitalized than we are.