That depends if this is over or a good investment that will keep getting better. I starting buying pepsi stock 30 years ago. I bought some for as little as $9 a share the price has continued to go up and it has had 2, 2for 1 splits and one 3 for 1 during that time. It is currently trading at $115 and I have over 8000 shares. So anybody that buys today, 10 years from now will more than likely have a nice profit. The difference is whether you are looking for a quick return or an investment. I do not believe that this is a short term stock.