1) Please don't type in all CAPS. It makes whatever point you're trying to convey so much more difficult to read.
2) St. George might not be selling, but I believe they are. If your speculation is correct that this is retail, it doesn't make sense to see the price action move down in such a slow and methodical manner. Paranoid retail would be more prone to dumping the entire lot, and we'd be seeing volume spikes every day.
3) Why would St George hold their shares? There is a lot of bad blood between them and GIGL. Moreover, St. George is in the business of vulture lending -- they aren't in the business of holding equity for the long term to sell at a profit. They got what are essentially free shares, and they sold.
St. George received 9M shares at an average price of .0122/share. Considering the bottom was at .024, and the selling began around the .10 range, at a minimum St. George doubled up on this settlement.
Also Temecula is a dime a dozen. Calabassas, or Costa Mesa, or Woodland Hills, or Thousand Oaks, or anywhere else in SoCal would be good location, too.
Giggles needs to expand beyond SoCal. It need to establish itself in large cities like San Fran, Seattle, Miami, Boston, Chicago, etc. This would help it secure a competitive advantage, as right now it is just a local business -- expanding elsewhere in SoCal might make it regional, but still leaves open the opportunity for competition elsewhere.
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