The suggested retail price in stores for the jerky has always been $7.99 a package. At that price there is a good profit margin for the stores. Do you think it's just a coincidence all the online selling prices are above the SRP? There are 2,304 packages of jerky on each pallet. The Michigan/Indiana dealer will need to place another order soon. But before long he will need to order more than a pallet each time. :-)