As a fan of the Wisconsin Badgers, I love me some Russell Wilson!
Since I live in Florida, I do not get many UW games and that is frustrating for me. I have tried to get the BigTen Network, but Cox does not provide it in the south. If Viva can find a way for subscribers anywhere to get the conference channel of their choice, especially BigTen or SEC Networks, the subscriber numbers would explode! Avid fans across the nation that cannot get the games of their favorite teams would stream to Viva like ants to sugar! This alone would give Viva a massive competitive advantage over all other providers.
I believe I have seen people tweet Viva about this and they have replied that they are working on it. I am praying they make it happen!