Oddly, PLNT has far outperformed the S&P 500 over the past 6 months to a year.
Good thing I never short stocks. Shorting is almost always a dumb, overly risky move. Buffett doesn't short stocks.
But that SA article bashing PLNT WAS pretty convincing. No doubt gyms are going up everywhere. I have little doubt there will be a costly correction eventually.