Luv2gigl, even with numbers u just gave for Viva's service without Viva splitting up HBO, SHOWTIME, AND CINEMAX, Viva is still way cheaper than my friggin Direct Tv and AT&T internet bundle. But trust me if enough customers demand that they split those premium channels up, to have a real a la carte feel, eventually they will do it. I personally think it's an awesome price for all 3. Now those communicating skills could use some work.