Replies to post #28102 on Pulse Beverage Corp. (fka PLSB)

[driller4oil]

I've heard that song and dance a thousand times about PLSB. The only problem is......it never happens.

[the third leg]

Agreed, dd is in, patience now, ignore the noise
PLSB

[mightymoe]

of course it should.. it tied up with consumer goods and staples.. and the world population keeps on growing...

the soft drinks beverage sectors makes up for more the 300 Billion dollars in sales.. with a very few and powerful market leaders.


What's hard it this industry is to make it past the first years of operations.. but when one makes it.. the only way to get rid of you and get their shelves space back is to buy you out.. lol


this must be the perfect timing for PLSB .. due to the current drama and bad timing for all the sugar loaded drinks available now... and all the consumer trends and health org advise to cut it low..

all major players.. have already made it public that they are going to change their product lines to be more in line with the low cals, low sugar, all natural trends and recommendations.. but they have set it as a 2025 or 10yrs re'structure target

That's plenty of time that PLSB has ahead to just grow .. in the case of them being left alone to grow..

question is: AQUIRE OR BE AQUIRED??.. will have to wait and see where this goes..

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Natural Cabana® Lemonades/Limeades are targeted to beverage consumers desiring a lower calorie, all natural, thirst quenching beverage for enjoyment and rehydration. Nationally, only a handful of companies’ market ready-to-drink lemonades. We believe Natural Cabana® Lemonades/Limeades have competitive advantages over existing lemonade brands as follows: has 60 calories per 8oz. serving compared to over 100 calories of most competing beverages and is made of 100% all natural ingredients. The fact that Natural Cabana® Lemonades/Limeades contain no preservatives or artificial sweeteners means that they can be sold in health food stores such as Whole Foods, GNC Live Well, Vitamin Cottage, Sunflower and others.

This IS not a JOKE.. is for real!!

ST. LOUIS, Aug. 23, 2017 (GLOBE NEWSWIRE) -- A recent national survey* commissioned by Panera Bread revealed that 99% of Americans do not know the amount of added sugar in a 20 fl. oz. serving of standard cola, with 83% of Americans underestimating the amount. To better support and inform guests, Panera Bread today announced it will be the first national restaurant company to place calories and added sugar information directly in the hands of guests. Beginning this week, the company will roll out a new “sweet facts” fountain beverage cup that lists the calories and added sugar in each of its six new craft beverages, as well as regular cola. https://globenewswire.com/news-release/2017/08/23/1091294/0/en/The-Sweet-Facts-Panera-Bread-Announces-Next-Wave-of-Transparency.html

https://en.wikipedia.org/wiki/Sugary_drink_tax
G@@@gle it.. The sugary Tax issue is all over the news these days and forcing LOTS of $$ to SHIFT naturally over the healthier alternative, consumers and Investors together...
https://www.reuters.com/article/us-usa-election-soda-tax-factbox-idUSKBN12Z0EI


While all soft drink sector giants have a few billions in their current products lines taxation to deal with, Pulse Beverage is well position to take advantage of the CONSUMER SHIFT in all natural LOW sugar PREFERENCES and TRENDS:

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https://www.cnbc.com/2017/08/26/chicago-soda-tax-causes-political-problems.html
Now billionaire Michael Bloomberg, who tried unsuccessfully to ban giant sodas as mayor of New York, is trying to sway public opinion in Preckwinkle's favor. His super PAC started running TV and radio ads defending the tax as a way to reduce an "epidemic" of childhood obesity and other health conditions.

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https://www.bloomberg.org/program/public-health/obesity-prevention/#overview
While Bloomberg Philanthropies works on a wide range of issues within each focus area, we apply a distinctive approach to all of our undertakings.
LEADING FROM THE FRONT

Mike Bloomberg has always been attracted to challenges where the potential for controversy or failure keeps others at bay. That approach comes from his entrepreneurial instincts and his belief in leading from the front, regardless of popular opinion or special interest politics.

All industry acknowledges the need for BETTER products, to accommodate the SHIFT:



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https://www.forbes.com/sites/greatspeculations/2016/03/30/contribution-of-u-s-soda-sales-in-coca-colas-revenue-could-decline-to-less-than-15-by-2020/#38b41be46533
U.S. alone formed 46% of Coca-Cola’s sales in 2015, and thus sales in the home market are significant in shaping the overall revenue for the company. CSDs (carbonated sugar drinks) have declined for the eleventh consecutive year in the U.S., but still form almost 40% of the overall liquid refreshment beverage market in the country



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The Pepsi Company has set the following goals for 2025: http://www.pepsico.com/live/pressrelease/pepsico-launches-2025-sustainability-agenda-designed-to-meet-changing-consumer-a10172016
Informed by the latest dietary guidelines of the World Health Organization and other authorities, the company will continue to refine its food and beverage choices to meet changing consumer needs by reducing added sugars, saturated fat and sodium levels in its product portfolio
• At least two-thirds of its global beverage portfolio volume will have 100 calories or fewer from added sugars per 12-oz serving.




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PLSB with 13g per serving is better than Panera's 35g and way better than most other soft drinks... That only strives at this time to lower their sugar benchmark to 100 cals.
50% soda sales decrease from tax cost consequences , observed in PA, + 8% sales decreased from Panera sugar content awareness campaign... it adds up when u talking market shares into a 300 Billion soft drinks segment.. ;)



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http://www.news-herald.com/article/HR/20170822/BUSINESS/170829791

A 20-ounce cola is listed as having 17.25 teaspoons of added sugar and 250 calories. Panera’s blood orange lemonade has 8.25 teaspoons of added sugar and 160 calories, while a plum ginger hibiscus tea has no added sugars and zero calories.

Panera had begun listing sugar counts near its soda fountains in March when it launched its new iced teas, lemonades and other fruity beverages. Since then, 8 percent of its fountain soda-drinking customers have switched to iced teas and other non-bubbly drinks, the company said.

Shaich said PepsiCo, which provides the soda that’s sold at Panera, was told about the new cups, but he declined to describe the discussions. PepsiCo said in a statement that it offers several drinks with no sugar added and no calories, and that the company and Panera “are both on a journey to offer consumers healthier beverage options.”
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Philadelphia’s Soda Sellers Say Tax Has Reduced Sales by as Much as 50%
https://www.bloomberg.com/news/articles/2017-02-17/philly-soda-sellers-say-tax-has-reduced-sales-by-as-much-as-50


How much a few %% of a 300 billion market share would be?.. when the big guys have a product line replacement to trends standards looking at 2025 deadline ???






[enjoy