Very good article, very informative, the only thing I would suggest is to add:
"Basic shares and fully diluted shares are different types of methods to measure the amount of shares investors hold in a company. Basic outstanding shares include the stock held by all company shareholders. Fully diluted shares are the total number of shares if all convertible securities of a company were exercised."
Then do basic and fully diluted market capitalization. This is been my argument with 90% of the people on this board they all want to talk about the basic shares structure and the fully diluted cap table paints a picture that is 3 times different.