We're just saying that it'll be a normal, thru the news wires, printed PR. It won't be a series of tweets like some companies are trying to do these days. He has been using tweets to keep shareholders informed and to spread awareness. He told me today that it'll be a normal PR when the big news hits.
That means instead of just a twitter post they will be releasing an official press release that will show up here on Ihub, newswire, yahoo finance, ect.
Since 8-24-17 they have been posting updates on twitter, big news coming via official PR later this week.