I need to check the filings to see if they gave the details of the royalty agreement. Royalties in film/tv are usually based on percentages of profits and/or gross revenues from the TV shows and films. I don't recall anything about him being paid in shares. Royalty agreements for percentages are the norm.
Bobby Dale Earnhardt will be entitled to 12% of the net profits from the show, Chasing A Legacy.
In terms of Dennis Gile's Quarterback Academy, Dennis will receive a weekly fee of $1,500 to $3000 during production of the show. He may also become eligible to receive 8 to 12% of the profits of the show. Also, On February 7, 2017, the Company issued 1,000 shares of the Company’s Preferred Series B stock to Dennis Gile for $1,000 in services.