*sigh $MMEG is not trying to compete with Facebook. They're looking to grab a piece of the pie & that is a very realistic & attainable goal. The fact that Poolworks "once was" helps the platform gain back quickly as it was once a previously recognizable brand that did quite well. All they need is a 1/10th of the previous glory and it's off to the races. Owning Poolworks also has spin off benefits. It gives $MMEG a wholly owned platform to release their own material on, own shows, own music, own advertising. Being owned will add to their bottom line directly, being able to control it - all revenues to go directly into $MMEG and not to a 3rd party. It's a win-win even if it's doesn't get as big as before. ..imo..
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