I'm trying to understand why a retailer would want to remain anonymous.
The more they sell, the more $$ they make, and if they are anonymous, how will anyone know to go there to buy the product.
I am either very confused, or there is something very odd about this situation.
Now if it is in the works, and the product isn't on the shelves yet, anonymity could make sense. But if they product is on the shelf, what keeps me, an average consumer, from seeing it and posting that "I just saw ABC Beverage for sale at XYZ store." - There goes the anonymity.
It isn't making sense to me.
Can someone explain it to me ? Please ?