Ah, thanks for the clarification. Thought it was off entirely. Still, I feel as though they are likely spending top dollar for a short-lived, mostly ignored form of advertising. They should be cultivating subscribers through Twitter, Facebook, word of mouth, hand-outs, radio, etc.
Many cheaper alternatives for a start-up like this that would go further than a few second ad on a jumbo-tron.
News 
Market Data 
Discover 
AI
