There are plenty of inexpensive ways nowadays to advertise and get brand recognition. Why this company is relying on overtly expensive ads that flash for 2 seconds on a jumbo-tron is an indictment on management.
Add in the fact that they don't have a separate Twitter handle for shareholders, that whoever runs the current Twitter sounds like a buffoon, that things have stumbled sloppily out of the gate, and that the website is a verbatim code copy of Tiki without any further refinement, and it seems like you have a tone-deaf management that is doing this by the seat of their pants.
I hope everyone does well here, and eventual cash-flow may heal all ails, but there's currently plenty of groan-inducing yuck to digest.
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