"NBEV stock closed at $3.86 that day (5/01/2017) and then proceeded to march all the way up to $7.20 on 6/06/2017 "
And now it is at $3.47 3.5 months later. I'd prefer Celsius do a gradual climb instead of the peaks and valleys. But, I'm a long haul kind of guy. If you want to play the market daily, and short/long particular stocks, maybe NBEV is a better choice.