Just_Me, it is bad policy to invest and hold long term in penny stocks.
That is precisely what crooks want you to do, while they dump.
I have not yet invested in LYJN, but hope to do so when they show true marketing intentions. So far, all that I have seen is hype. And very pretty women pictures. And dodgy answers to real questions.
The only way you can get a profit, or even your money back, is if they go ahead and start making and selling a product. On a BIG scale.
The isea is good, even though a fad.. but if they get offa their butts and get going, they can make some money for about a year..then hopfully come out with following hits.