imo market sees that company needs to issue shares to cover debt. therefore they are not self sustaining
pipe dreams of big corporations picking up Kona are great however if that's their main approach it could very well fail.
they should be marketing through trade shows etc. at least then they could have additional sales. i have posted about this multiple times and the board completely ignores it.
It is not a matter of thinking anything... here is an excerpt from the Press Release: "Kona Gold’s management team negotiated with a debt holder to pay off its remaining liabilities by issuing restricted stock with a five year vesting period."