Yep, exactly, it's something that I agonize over on every trade, even $500 or $1000 dollar investments.
Then I read posts like this, where this guy lost $89K in a promoted ticker that tanked, because someone from a boiler room called him and told him it was going to da moon...lol....and I think to myself WTF, are people really that stupid, not to conduct any actual DD on a $89K dollar investment...??