That's not true. There was a period where people, probably yourself included, kept saying "why haven't they mentioned the name change lately" and used that as an excuse to bash them more. If you look back through the PR's, you can extrapolate the timeline of what went down inside the company.
My guess is that the atmosphere started as "we have all of these awesome resources: a strong programming team, a strong marketing team and software, strong leadership etc. let's focus it all on one venture." And then some smart cookie, most likely part of that great leadership I mentioned, started pushing an even better approach. "Let's take all of those resources and apply them to multiple ventures!".
They had proven they have a template for success with HLT. There is no good reason for them to not apply that template to other ventures. They did the research, as stated in the latest PR, and came up with cryptobuy.com.
.
I like that they were not scared to change course when they recognized a better path. I hate that it is being used against them, but at the same time, it's not their job to make everyone happy all of the time. It's their job to grow the company and I believe that is exactly what they are doing.
News 
Market Data 
Discover 
AI
