He mentioned statistically earlier and I do think statistically a Thursday ah news drop makes sense. Everyone on payday knows what they want Friday morning. Makes sense really. Can anyone find an article where it says tues and thurs are best times for news?
Tuesday morning they tweeted: "You'll see in a day or two how powerful our MAP (Marketing Alliance Program) really is in quickly bringing innovation to the marketplace..."
The this morning tweeted: "Did you know that research shows that it's best to share news on Tuesdays and Thursdays?"
Makes sense that all roads lead to after hours today. Gives us time to digest and react accordingly. Then they assess that reaction on Friday, and possibly release follow-on information Monday morning to steer that reaction.