He said it specifically in the conference call. If you listen to it you will hear it. He clearly said that they are the exclusive tea providers to Sodexo for this EAT initiative. And you clearly don't know college kids or the American culture very well, because these "broke" college kids buy overpriced coffee at Starbucks every day, and tea is a rising trend throughout our country.
I am the director of an organization that leads groups overseas on ten day trips, I had two groups here in Panama with me a few weeks ago, many of them college age students, and several of them would choose tea over coffee or soda throughout the entire trip, and the fact that this is organic tea and chocolate is a big deal among millennials.
And for your comment on it being a prototype, so it isn't a big deal, when you do a prototype with a billion dollar company, it isn't some random thing they "try", Sodexo has for sure done lots of research and probably years or preparation for this, and the fact that they partner with ABVG in this is a very big deal, not some random risk as you are suggesting.
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