That bigger-picture is, the race for a space in the over-the-top market is about to heat up. It's not the content creators but the middlemen who know how to connect content creators with consumers that stand to win.
That's where Viva Entertainment Group comes into the picture - Viva Entertainment Group has created that platform.
The product is called Viva Middleware. In simplest terms, it's a turn-key technology allowing anyone to get into the OTT business with their own customized, over-the-top television service. Live broadcasts, on-demand video, music channels and original programming are all possible. This means the service provider can customize the product locally or regionally, or even thematically, like an all-sports or an all sci-fi venue. The possibilities are endless, which is in stark contrast to Netflix's "one size fits all" service.
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