Ummmm... not sure how you read into me saying that at all. I am saying that the company is smart enough to use internet marketing and content marketing as the driving force for their sales. All this other crap... Infomercials... Trade shows... Etc is all old crap. Just like google ads... it's dinosaur shit. It's 2017 and content is what people want, not trade shows. You can do trade shows and be successful at it, but content marketing and strategic internet marketing is like dropping media bombs as opposed to lighting firecrackers.