Im pretty sure Hansen sold convertible notes, before the ticker/name changed to Monster... but nothing too detrimental
i dont see this running as high as Monster, thats rare, but i think it could get to .01++ if the CEO gets behind his stock and works to improve its value.
Look around the penny market. Complete scams are worth $10's of millions, because of hype/excitement. This company has a real product, selling in well known retailers, with mass market appeal.
These are the types of stories that can be explosive, if the CEO keeps his foot on the gas.