The promo will likely run again in October with a new tale of acquisition and thin share count. Remember even if an announcement comes of an acquisition of a real company, $EFFI will never buy it. It does not have the cash (ie, $17,000 in bank) nor has enough shares. Currently around 780 million floating as of Dec 2016. No telling if $EFFI has finally maxed it out.
No worries, the unicorn will run again. Be patient, watch for the new blood loading up secretly and than the pump.
Rinse and repeat. Make money, money.
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